6. Visualize Strategy with Interactive Mapping

The interactive mapping application is designed to produce professional maps with the convenience of an online application. Whether you're looking for a big picture or a more granular analysis, you can create maps using Market Intelligence data and easily customize them for use in documents and presentations. You can simply display data layers or perform more intensive tasks such as thematic shading, buffering, and inserting points and annotations.

To access the mapping tool, select 'Maps' from the 'Apps' tab in the top navigation menu. This will open a new window with our mapping application.

Click on 'Add Content' and begin to add the fields you would like to include in your map. In this example we are choosing from the 'Analysis Tools' > 'Insurance Market Analysis' to add data about a specific market. 

Here you can select the entity you'd like to view and the metric for analysis, as well as the palette for mapping. 

Layer on additional data from the 'Add Content' tab. For instance we can add on Market Demographics.

Next, select the demographic information you'd like to overlay.

Once you have applied, click into individual states to drill down into the data, and use the arrow buttons to see all the information you have added.

Save or export the map based on your presentation needs.