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S& Global Platts Crude & Refined Products Market
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Winning the Ad Dollar: Data-Driven Sales Enablement
Duration: 1 hour
Join us for an interactive session exploring how leading global media company transformed its advertising sales strategy by centralizing fragmented data, automating workflows, and improving prospect targeting. In today’s fragmented video advertising landscape, selling across linear and digital platforms requires speed, precision, and reliable data. Learn how the organization used S&P Global Market Intelligence solutions—including the Salesforce App, Cross Reference Services, and Kensho Link—to centralize insights, streamline workflows, and supercharge their prospecting process.
What you’ll take away:
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How fragmented CRM data was unified to boost targeting across linear and streaming advertisers.
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How manual CRM cleanup drained time and resources, hindering revenue growth and territory mapping
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Ways automation eliminated inefficiencies and enabled real-time decision-making.
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A live demo of the tools in action—see how it works for yourself
This webinar is tailored for Chief Revenue Officers, Chief Commercial Officers, sales leaders, commercial strategists, sales enablement teams, and anyone looking to elevate sales performance through smarter, data-driven tools.
Speakers
Emily Jasper
Director Data and Research
S&P Global Market Intelligence
Zaneta Kucerova
Associate Director, Corporate Solutions – Technology and Consumer Sectors
S&P Global Market Intelligence
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Winning the Ad Dollar: Data-Driven Sales Enablement
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