Sports Media Madness: Shifting Trends for Consumers and Distribution Models

Despite subscriber erosion in the linear TV ecosystem, sports content continues to thrive. Live events like NCAA’s March Madness, the NFL and college football accounted for over 95% of the most-watched programs in 2022. However, a shift to streaming is underway as direct-to-consumer services increasingly edge into live sports broadcasting. As sports fan consumption patterns change, media rights deals, ratings and network economic models are adapting to the new digital age.

Join a candid discussion with the president of the Big Ten Network on:

• An increase in Nielsen-rated live sporting events despite changes in the pay-tv ecosystem
• Changes in sports consumption across platforms
• The emergence of direct-to-consumer services
• The increasing cost of sports rights
• The state of regional sports networks
• College conference realignment and its impact on the industry