Kagan Research

The Business of Sports


Sports is not just a game; it's a multi-billion dollar industry that drives advertising, streaming, broadcast revenue, and much more. As we enter 2024, a transformative year for regional sports networks, S&P Global Market Intelligence Kagan is here to guide you through the ever-evolving landscape of sports media with research, data, and analysis covering:

Sports Rights
80+ U.S., 150+ RSN, 325+ non U.S. team/league network sports rights transactions including deal value, term length, and more

Network Economics
100+ basic cable/RSN sports networks P&L, sub fees, and more covered across 8 countries

Consumer Insights
8,000+ sports survey data points supporting consumer frequency, service, device, and league sentiment responses

Country Coverage
U.S., China, South Korea, India, Australia, UK, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, & Portugal

U.S. Geographic Coverage
2,100+ TV Stations w/ financials, affiliates, ratings, carriage, and demographic (income, ethnicity, spending, etc...) data across 210 DMAs®

Sports Research
50+ sports-focused research articles released yearly covering revenue breakouts, ratings, DTC services, league profiles, sports betting, deals, and more


Contact us and request access to the research by filling the form>


Request more information:


Facebook   Twitter   LinkedIn   YouTube
©  S&P Global Market Intelligence. All rights reserved.  Unsubscribe   Update your Preferences   Privacy Policy   Cookie Notice   Terms of Use   Do Not Sell My Personal Information