Proving the AI ROI through Entity Resolution

The pressure is on to demonstrate how AI investments are starting to generate meaningful returns. Every executive asks, and every analyst demands answers on earnings calls. As firms shift their AI attention beyond operational efficiencies, are they recognizing the best place to track AI impact? Where you track sales impact – the CRM.

But how can you trust the GenAI Sales Assistant surfaces up real opportunity insight? Or edits the correct subsidiary record on a highly complex organization. Can the Assistant even assign territories correctly? None of that is possible without proper entity resolution—unique identifiers linking your data.

Cross Reference Services provide unique identifiers that ensure your AI is working with clean, accurate data. Whether you're measuring internal adoption, reporting customer interactions, or demonstrating ROI to investors, entity resolution comes first.

Join this webinar to discover

• How to build data infrastructure that makes AI success measurable and reportable
• Learn the crawl-walk-run approach to entity resolution
• See how customers are tracking AI impact accurately
• Understand why this foundation matters for everything from conversational CRM to investor credibility.

Speakers

Lance Risi

Director, Cross Reference Solutions
S&P Global Market Intelligence

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Emily Jasper

Director, Data & Research Product Management
S&P Global Market Intelligence

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