Overcoming a Crisis, Rediscovering Value with the Return of Sports

Prior to the start of the Coronavirus, the U.S. sports media segment was undergoing a major shift towards skinny bundles, direct-to-consumer services and a war against rising sports rights costs. Cord-cutting and cord-shaving were still widespread, and sports media outlets were looking to adjust their strategies in the midst of the overall pay TV segment’s evolution. Then the pandemic hit, and sports were put on hold indefinitely. Now, with sports back in play, the sports media companies have altered their respective approaches. In this webinar, we will look at how some of the U.S.’s major sports media companies plan to remain relevant, available to consumers, and prosper in the coming age of pay TV.

Join us for this webinar where we’ll cover topics like:

• The state of sports rights pre-COVID
• New investors in sports, emerging distribution models and challenges for OTT sports TV
• The impact of the crisis on rights and content: the return of audiences and the growth of Esports