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Navigating the Chaos of Sports Media Rights Fragmentation
Date: Thursday, April 02, 2026
Time: 11:00 AM - 12:00 PM EDT
Duration: 1 hour
In an era of fragmented media rights, rising costs, and increased fan engagement, the sports broadcasting playbook is being rewritten. For industry professionals, understanding the underlying economics isn’t just about the dollars and cents – it’s about survival in a multi-platform landscape. Please join us for an exclusive webinar breaking down the key areas affecting TV networks and streaming services that bring live sports content from the stadium to the screen.
In this hour-long webinar with live Q&A, S&P Global analysts will engage in a candid discussion on:
- The increasing importance of live sports media rights for TV networks, streaming services, and pay-tv operators
- Fluctuations in local media rights across the MLB, NBA and NHL
- The proliferation of sports-centric streaming services and the emergence of genre-specific “skinny-bundles”
- International expansion of major US sports leagues and the globalization of sports
Speakers
Mike Reynolds (Moderator)
Senior Reporter, TMT
S&P Global Market Intelligence
Justin Nielson
Research Director, Head of Kagan Research
S&P Global Market Intelligence
Scott Robson
Principal Analyst, US TV Networks
S&P Global Market Intelligence
Michael Johnson
Research Analyst
S&P Global Market Intelligence
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Navigating the Chaos of Sports Media Rights Fragmentation
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