2026 marks a pivotal year for sports media rights. According to our projections, US rights values are expected to climb toward $37 billion by 2030. Streaming companies like Apple, Amazon, and Alphabet are now serious contenders in this space. Meanwhile, traditional pay TV continues to decline, creating urgent challenges for rights holders and media companies.

Whether you're a league executive, planning media strategy, or analyzing commercial performance, this session will provide you with the knowledge and resources to optimize your sports media rights value in 2026 and beyond.

Join us as we explore S&P Capital IQ Pro to:

• Compare and evaluate media rights deals using our comprehensive Kagan Sports Rights Database and gauge TV Networks' financial health through Kagan's P&L models.
• Analyze revenue potential through our subscriber and advertising forecasts, with detailed streaming trends by region through 2026 and beyond.
• Leverage consumer insights from our Sports Consumer Survey and Research & Data Libraries to align your strategy with evolving viewer preferences and consumption patterns.