Essential insights in 30 minutes

This webinar will delve into how the market for The Internet of Things (IoT) is progressing among U.S. consumers by focusing on three key consumer IoT market segments:

• Wearable technology
  
• Connected cars
  
• Smart homes
  

Hear the latest industry leading research

IoT promises sweeping changes to daily routines, but penetration in key U.S. consumer segments remains limited.

Only about one in four consumers is using a wearable technology product, while the penetration of smart homes and connected cars continue to be under 20% of the total population, according to Kagan, a media research group within S&P Global Market Intelligence.

These findings underline the challenges of translating technological capabilities into consumer adoption and use. An overriding challenge for the IoT market is the need to meet the demands of consumers and solve real problems, rather than simply connecting a bunch of devices.

Directly related to that challenge is the necessity to convince consumers that there is real value in IoT-enabled products or services, a value that must extend beyond the basic functionality of devices like fitness trackers or smartwatches. Many consumers, however, still seem to be skeptical about the utility and necessity of IoT.

Agenda

• Introduction
  
• IoT connectivity by product/technology (percentage of penetration) as of mid-2018
  
• Wearable technology
  
• Connected cars
  
• The smart home
  
• The U.S. consumer IoT market: looking ahead
  

3 valuable intelligence you will receive from this webinar:

• To define and understand how IoT is impacting the market for consumer technology and telecommunications in the U.S.
  
• To size the market for three leading IoT market segments
  
• To provide an understanding about future growth prospects for consumer-based IoT in the U.S.

Who Should Attend:

• Strategic marketing managers
  
• Product managers
  
• Business or competitive intelligence analysts
  
• Business development managers
  
• Other professionals interested in the IoT market
  

Mr. Paxton is a senior analyst at Kagan, a media research group within S&P Global Market Intelligence. His coverage areas include IoT, the smart home, the pay TV industry, and consumer electronic products that access and distribute video or data, to include set-top boxes, DVRs, and wearable technology products. His research coverage extends from the chipset to the end-use product or service.

Prior to joining Kagan in 2013, Mr. Paxton spent 15 years working as a technology analyst at two research firms: Multimedia Research Group and In-Stat. Before becoming a technology analyst, he served as an intelligence officer in the U.S. Army. He has a BA from Miami University and an MBA in International Management from the Thunderbird School of Global Management.