Customer Experience as a Catalyst: Data-Driven Digital Economy

2022 will be a year of IT execution as companies establish a new ‘business as usual’ with fresh approaches to improving the customer experience, once-aspirational views of innovative and immersive digital experiences have quickly transitioned into requirements for employees, customers, and partners.

As businesses face mounting pressure to meet the speed and scale demanded of the digital experience economy, they need to decrease complexity in the technologies and processes used to deliver on their customer experience initiatives along the customer journey. Becoming data-driven is more than implementing a strategy, however; it entails an organizational and cultural shift. Overall, the state of adoption for a data-first model remains in the earlier stages. So, how are customer experience data drivers and digitally driven businesses boosting company performance?

Attendees of this webinar will learn how to:

• Don´t fall behind because of the lack of data
• Remain relevant in the eyes of customers
• Benchmark their organization
• Stay on top of latest technology adoption trends