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CTV, Broadcast, and the Battle for Political Dollars: Kagan Research Forecasts the 2026 Midterms
Duration: 1 hour
The 2026 midterm elections are shaping up to be the most expensive non-presidential election cycle in US history - and for local broadcast TV, that means a record-breaking revenue opportunity.
In this webinar, Kagan Research analysts from S&P Global Market Intelligence unpack the data behind the boom: Local TV political ad revenue is forecast to exceed $4 billion in 2026, representing 16.3% of total broadcast revenue for the year. But the story isn't just about local TV’s windfall. Connected TV is surging, digital is eating into broadcast's share, and the choices stations make today will determine their competitive position in future cycles.
Please join us for a clear-eyed unbiased look at where political dollars are going - and what it means for your business.
Key Talking Points:
In this webinar, Kagan Research analysts from S&P Global Market Intelligence unpack the data behind the boom: Local TV political ad revenue is forecast to exceed $4 billion in 2026, representing 16.3% of total broadcast revenue for the year. But the story isn't just about local TV’s windfall. Connected TV is surging, digital is eating into broadcast's share, and the choices stations make today will determine their competitive position in future cycles.
Please join us for a clear-eyed unbiased look at where political dollars are going - and what it means for your business.
Key Talking Points:
-
Record-Breaking 2026 Midterms: Local TV political ad revenue is projected to reach $4.02 billion in 2026 (15% increase from 2022), representing 16.3% of total broadcast revenue, within a historic $10+ billion total political advertising cycle.
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Connected TV Surge: CTV emerges as the fastest-growing segment with projected spending of $2.7 billion in 2026—a 122% jump from 2022—accounting for over 25% of total political ad spend for the first time.
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Broadcast TV Maintains Dominance: Traditional broadcast television retains the largest single channel share at approximately 49% of total political spend (~$5.3 billion), despite increasing digital competition.
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Strategic Inflection Point: While 2026 offers significant revenue opportunities, stations face long-term challenges with projected 1.48% CAGR for TV ad revenue (2025-2030), creating urgency to leverage political windfalls for building digital and streaming capabilities.
Speakers
Mike Reynolds (Moderator)
Senior Reporter TMT
S&P Global Market Intelligence
Justin Nielson
Research Director, Head of Kagan Research
S&P Global Market Intelligence
Peter Leitzinger
Analyst, equity research/fixed income
S&P Global Market Intelligence
Steve Passwaiter
President
Silver Oak Political
Samantha Osborne
Vice President of Political Sales,
Nexstar Media Group
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CTV, Broadcast, and the Battle for Political Dollars: Kagan Research Forecasts the 2026 Midterms
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