The media landscape continues its digital transformation, with streaming platforms dominating as the primary method for delivering personalized bundles of video, music, and gaming services. Traditional media giants compete against big tech for revenue in content, advertising, and subscriptions, but global macroeconomic conditions in 2023 lead to reduced consumer spending on subscriptions. Cord-cutting remains a central concern for traditional TV, impacting the financials of cable, satellite, and telco operators. Despite losses, streaming services, along with the rise of generative AI, continue to shape the industry, prompting potential consolidation, especially in the gaming/tech sector as companies position for a metaverse future.
Explore the ten key trends our analysts predict will affect the media landscape in 2024.
Introduction:
The year ahead holds significant promise for IT, especially considering the recent upheaval that swept across the field. Enterprises scrambled to address the changes caused by the COVID-19 pandemic, and vendors and service providers pivoted to fill the needs that these shifts created. This report looks at five key areas in IT that will have significant impacts today and in the near future. They are bound together by the need to more closely connect technology to the people who interact with it, shifting technology from an end to a means. Technology must serve new models of work, meld dispersed elements of infrastructure, and inform and enhance customer experience while securing the systems and information that drive it.
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