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S& Global Platts Crude & Refined Products Market

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Blueprints Made Simple: A Guide to S&P Global Data


Date: Thursday, January 29, 2026

Time: 10:00 am - 10:30 am EST

Duration: 30 minutes

Deep Dive #4: Preparing Data for CRM Enrichment

This introductory, practical session walks through the Preparing Data for CRM Enrichment Blueprint.

Learn how clean data and automated workflows help maintain a complete and accurate view of your customers by leveraging S&P Global Market Intelligence data. The session covers improving CRM data quality with Cross-Reference Services and Kensho Link, enriching records for deeper insights, and streamlining workflows with reporting, task creation, and AI tools—using insights from Capital IQ Pro and Visible Alpha.


Speakers

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Anna Ballantyne

Senior Lead, Product Management & Development
S&P Global Market Intelligence 

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Emily Jasper

Director, Data & Research Product Management
S&P Global Market Intelligence 

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Daniel Hamburg

Professional Services Segment Head, Account Management
S&P Global Market Intelligence


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Blueprints Made Simple: A Guide to S&P Global Data

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