A Technology Firm Solidifies Its Position With Strong Thought Leadership Pieces

By 451 Research, a part of S&P Global Market Intelligence.

As far back as March 2020 with the COVID-19 pandemic, 43% of businesses responding to an IT survey conducted by 451 Research reported spending more on collaboration and communications tools.

The marketing team at this rapidly growing workforce productivity firm wanted to better understand how the pandemic had impacted employee effectiveness and increased the need to increase workplace productivity. This intelligence would enable the team to craft a compelling story for business decision-makers about market realities and the importance of leveraging cutting-edge tools.

Read about the steps the team took to undertake customized research to uncover market trends that could drive thought leadership pieces to connect with customers.

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