A Technology Firm Solidifies Its Position With Strong Thought Leadership Pieces

By 451 Research, a part of S&P Global Market Intelligence.

The COVID-19 pandemic has been felt across corporations, forcing teams to rethink strategic decision-making, interactions with consumers, delivery of services and the use of technology applications.1 We saw enterprises scramble to address the changes taking place and digital transformation being fast-tracked across industries around the world. Back as far as March 2020, 43% of businesses responding to an IT survey2 reported spending more on collaboration and communications tools, reflecting the reported growth at that time in adoption of some of the popular capabilities.

The marketing team at this rapidly growing workforce productivity firm wanted to better understand how the pandemic had impacted employee effectiveness and increased the need for better workplace management tools. This intelligence would enable the team to craft a story for business decision-makers about the importance of addressing employee concerns and the value of increasing productivity across their organizations.

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