Unique Research Helps a Payments Company Refine Its Value Proposition
By 451 Research, a part of S&P Global Market Intelligence.

The payments industry is undergoing a period of immense change as traditional card payments are being replaced with digital solutions that meet consumer demand for greater convenience and simplicity. This includes digital wallets, buy now pay later options, barcode-based payment apps and much more. The marketing team at this global payments solutions provider is charged with understanding where the payments market is today and where it’s heading in order to capitalize on emerging digital experiences.

The team needed to better understand the digital habits and adoption trends of consumers, as well as the current offerings and development roadmaps of financial technology (“fintech”) providers. These insights would enable the team to develop a unique value proposition and use thought leadership materials to tell the story to consumers and fintech business partners.


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