A Technology Provider Adjusts its Strategy as Digital Transformation Continues

By 451 Research, a part of S&P Global Market Intelligence.

Enterprise workloads are on the move and the re-platforming to cloud and cloud native is reaching the mainstream of the market. Hybrid IT is the reality of today and organizations are moving workloads away from on-premise environments toward public cloud. Over half (58%) of organizations participating in a 2021 survey had implemented, or were planning to implement, hybrid IT environments that integrate on-premise and off-premise public cloud/hosted resources.

The server solutions group at this large technology firm has responsibility for marketing, sales and product development. The company is a traditional on-premise provider, and the group needed to understand developments taking place in the hybrid IT landscape to know what steps were needed to interplay with the public cloud.

It was essential to gather market intelligence to redefine the business strategy if the company was to maintain its historically strong position in servers. Learn more about the steps the company took to address its challenges.


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