By 451 Research, a part of S&P Global Market Intelligence.
Organizations can digitally transform their businesses by leveraging the latest applications, analytics and infrastructure to provide customers with a differentiated experience, which is not a luxury, but a necessity for survival.
The power of a digital transformation strategy lies in executive leadership determining its vision and objectives. According to a 2020 survey conducted by 451 Research, 54% of businesses
have formal strategies in place, up from 43% in 2019 and 29% in 2016. Yet, many businesses have a long way to go to make that vision a reality.
Identify the top digital trends shifting the Customer Experience and implications ahead.
Image for illustrative purposes only.
Introduction:
The year ahead holds significant promise for IT, especially considering the recent upheaval that swept across the field. Enterprises scrambled to address the changes caused by the COVID-19 pandemic, and vendors and service providers pivoted to fill the needs that these shifts created. This report looks at five key areas in IT that will have significant impacts today and in the near future. They are bound together by the need to more closely connect technology to the people who interact with it, shifting technology from an end to a means. Technology must serve new models of work, meld dispersed elements of infrastructure, and inform and enhance customer experience while securing the systems and information that drive it.
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