Prepare for AI: Enriching Your CRM with Quality Data

Overview

Title: Prepare for AI: Enriching Your CRM with Quality Data

Duration: 30 minutes

Register For On-Demand
Summary

The CRM ecosystem is innovating at breakneck speed, putting machine learning and artificial intelligence in the hands of everyday users. But not all companies can fathom taking such a technological leap – their data is dirty, adoption is low, or the costs feel too high.

Organizations can take an easy step toward innovation by creating a foundation of the right data in their CRM. Enriched records add quality data for the individual user, as well as a quantity of data that will power new AI models.

In this webinar, we will cover:

  • Adding third-party data to enrich and add value to your CRM
  • Identifying the right segment-specific data sets to improve workflows
  • Creating scheduled and automatic updates to keep data fresh
  • Using sentiment scores or lead scoring for AI-like analysis

You might not be ready to unleash AI in your CRM, but enriching your records with the right data will make sure you’re ahead of the curve.

Speakers

Emily Jasper
Senior Product Manager, CRM Solutions
S&P Global Market Intelligence

Kevin Zacharuk
Senior Analyst, Product Management & Development
Data Management Solutions
S&P Global Market Intelligence

Cristiano Zazzara Ph.D.
Managing Director, Head of Risk Services EMEA
S&P Global Market Intelligence

Dr. Cristiano Zazzara is Managing Director and Head of Risk Services Relationship Management, focusing on key market stakeholders, including C-level Executives and Regulators. He is an expert in financial risk management with over 20 years’ experience at banks, government agencies, service providers, Universities and think tanks.

Cristiano joined S&P Global Market Intelligence from MSCI Risk Metrics where he was the Head of Market, Credit, Counterparty Risk and OTC Clearing Business for the EMEA Banking sector and Global Head of Credit Advisory Business for Buy-side and Sell-Side Institutions. Previously, he was Managing Director in the Research & Strategy Unit of Unicredit Group, Managing Director and Head of the Internal Rating Unit at Capitalia Banking Group, and General Manager of the Italian Association of Banking and Finance (ASSONEBB). Dr. Zazzara also served as a financial economist at the Fondo Interbancario di Tutela dei Depositi, where he was the Head of the Research Department.

Dr. Zazzara received a BSc in Economics & Business and a MSc in Banking from the University La Sapienza of Rome, and a PhD in Management (Finance) from the Swiss Federal Institute of Technology in Lausanne (EPFL).

Cristiano Zazzara Ph.D.
Managing Director, Head of Risk Services EMEA
S&P Global Market Intelligence

Dr. Cristiano Zazzara is Managing Director and Head of Risk Services Relationship Management, focusing on key market stakeholders, including C-level Executives and Regulators. He is an expert in financial risk management with over 20 years’ experience at banks, government agencies, service providers, Universities and think tanks.

Cristiano joined S&P Global Market Intelligence from MSCI Risk Metrics where he was the Head of Market, Credit, Counterparty Risk and OTC Clearing Business for the EMEA Banking sector and Global Head of Credit Advisory Business for Buy-side and Sell-Side Institutions. Previously, he was Managing Director in the Research & Strategy Unit of Unicredit Group, Managing Director and Head of the Internal Rating Unit at Capitalia Banking Group, and General Manager of the Italian Association of Banking and Finance (ASSONEBB). Dr. Zazzara also served as a financial economist at the Fondo Interbancario di Tutela dei Depositi, where he was the Head of the Research Department.

Dr. Zazzara received a BSc in Economics & Business and a MSc in Banking from the University La Sapienza of Rome, and a PhD in Management (Finance) from the Swiss Federal Institute of Technology in Lausanne (EPFL).

Cristiano Zazzara Ph.D.
Managing Director, Head of Risk Services EMEA
S&P Global Market Intelligence

Dr. Cristiano Zazzara is Managing Director and Head of Risk Services Relationship Management, focusing on key market stakeholders, including C-level Executives and Regulators. He is an expert in financial risk management with over 20 years’ experience at banks, government agencies, service providers, Universities and think tanks.

Cristiano joined S&P Global Market Intelligence from MSCI Risk Metrics where he was the Head of Market, Credit, Counterparty Risk and OTC Clearing Business for the EMEA Banking sector and Global Head of Credit Advisory Business for Buy-side and Sell-Side Institutions. Previously, he was Managing Director in the Research & Strategy Unit of Unicredit Group, Managing Director and Head of the Internal Rating Unit at Capitalia Banking Group, and General Manager of the Italian Association of Banking and Finance (ASSONEBB). Dr. Zazzara also served as a financial economist at the Fondo Interbancario di Tutela dei Depositi, where he was the Head of the Research Department.

Dr. Zazzara received a BSc in Economics & Business and a MSc in Banking from the University La Sapienza of Rome, and a PhD in Management (Finance) from the Swiss Federal Institute of Technology in Lausanne (EPFL).

 
Facebook LinkedIn You Tube

© S&P Global Market Intelligence Inc. All rights reserved.
Privacy Policy | Cookie Notice | Terms of Use | Disclosures | Do Not Sell My Personal Information