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Deep Data Helps a Freight Forwarder Accelerate Its Approach to Lead Generation
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The international ocean freight forwarding market is currently facing multiple challenges, including geopolitical and economic uncertainties, disruptions in key shipping routes like the Red Sea and Panama Canal, and the collapse of the Francis Scott Key Bridge at the Port of Baltimore.
Despite a recovery in trade activities in early 2024, the outlook remains cautious due to factors such as high interest rates affecting inventories, reshoring driven by political risks, and significant elections in India, Mexico, and the European Parliament. These elections could lead to changes in corporate reporting and environmental regulations, impacting shipping.
Additionally, the looming U.S. elections and EU-China rivalry heighten the uncertainty, pressing freight forwarders to refine their market strategies and explore new opportunities. In response, a U.S.-based sales team sought to modernize their sales approach by partnering with a third-party information provider to better understand trade flows and discover untapped market segments.
Interested in learning more about the benefits from their journey?
Request more information:
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