Banking customers value their mobile platforms, and a better mobile app experience could help reduce costly, straightforward transactions at the branch, where visits are declining.
While the results of S&P Global Market Intelligence's third annual Mobile Money survey show the branch still matters to customers, the value of mobile banking apps, at the very least as a customer retention tool, should not be ignored.
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Mobile banking survey results previously released by SNL Financial, now an offering of S&P Global Market Intelligence.
For a complete list of all rankings, methodology and/or other criteria, please refer to the 2017 Mobile Money survey report.
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